Christina Parker, Jill Percia (CosmoGIRL! Assistant Beauty & Fitness Editor) and Trisha Trevino.

The world famous Dallas Cowboys Cheerleaders traveled to New York City to promote TIGI® Bed Head® hair products for the campaign "Dumb Blondes vs. Brunette Goddesses - Who Does It Better?"

Four year veteran blonde Christina Parker and three year veteran brunette Trisha Trevino promoted Dumb Blonde Smoothing Stuff® and Brunette Goddess Shine Spray® to MTV and over a dozen national beauty and fitness magazines such as CosmoGIRL!, Elle, Lucky, Marie Claire, Seventeen and Shape.

"TIGI Bed Head is the official make-up and hair products sponsor for the world famous Dallas Cowboys Cheerleaders and these ladies were perfect for this campaign. They fit the image of our products with style and glamour," said Lynne Gueniot, Director of Product Development and Public Relations for TIGI Linea, LP.

In the battle of Dumb Blondes vs. Brunette Goddesses - Who does it better?

"I am an advocate for Brunette Goddess Shine Spray because it enhances my natural and chemical treated highlights and adds shine," said Trisha.

"The Dumb Blonde Smoothing Stuff tames my ends, enhances shine and adds the perfect finishing touch to complete my look," added Christina.

The TIGI Bed Head campaign pits Blondes vs. Brunettes. Online users are encouraged to visit www.tigihaircare.com to cast their votes for their favorite Dumb Blonde or Brunette Goddess products April 1st - May 31, 2008. One Grand Prize Winner will be chosen from the hair color with the most votes and receive $1,000 worth of TIGI Bed Head products. There will be five runners-up for each hair color who will receive $100 worth of TIGI Bed Head products. All winners are selected at random.

TIGI is a leader in the beauty and hair care industry, representing three generations of artistic talent, creative vision and innovative products. What began in 1963 as a suburban London salon run by four Italian brothers has become a global empire. Shaped by the vision of the Mascolo family, the Texas based organization is committed to developing and distributing TIGI products. Under the TIGI umbrella, six product lines exist: Bed Head®, Catwalk®, S-factor^TM, B for Men® by Bed Head®, Bed Head® Make-Up and Body^TM by Bed Head® fitting every lifestyle. TIGI also has two tool lines Hardcore® and Hardcore® Professional^TM that include tools for stylists and consumers. TIGI continues to be on the cutting edge of product development and their unique assortments of products are specifically designed to allow consumers flexibility and opportunity to personalize their own style. The revolutionary packaging, formulations, tools and accessories have elevated the brand to a level of recognition that is revered throughout the beauty industry.

TIGI products are available worldwide in TONI&GUY® salons and professional salons. For more information on TIGI, visit www.tigihaircare.com. *TIGI, Bed Head, Dumb Blonde and Brunette Goddess are registered trademarks of TIGI Linea, LP.