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Dallas Cowboys Cheerleaders Continue TIGI® Bed Head® Sponsorship For Second Year! DCC Training Camp Selections
IRVING, Texas - The Dallas Cowboys Cheerleaders (DCC) announced today that TIGI® Bed Head® has been selected as the official make-up and hair product sponsor for the world famous squad for the second year in a row! "Our cheerleaders recognize the importance of quality make-up and hair care products. With their busy schedules filled with full-time jobs, college classes, photo shoots, appearances, performances and rehearsals, it is particularly important that they take proper care of their make-up and hair," said Kelli Finglass, Director of the Dallas Cowboys Cheerleaders. "We are particularly impressed with TIGI Bed Head's sophisticated, yet fun approach to make-up and hair care and the extensive line of products which combine expertise, fashion sense and creativity," said Finglass. "We strive for our DCC squad to represent a cross section of American women. Different looks, different hair styles, different skin types - and that means different make-up regimens! TIGI Bed Head carries over 300 make-up and hair care products. Quite simply, we believe in the quality of TIGI Bed Head and we feel that it is a valuable partner in our overall effort to maintain the trend setting excellence of America's Sweethearts," Finglass added. The Dallas Cowboys Cheerleaders have grown from their 1972 beginnings into the most famous cheerleaders in the world. While best known for their trademark high kicks and routines during Dallas Cowboys football games, the group has reached well beyond the sidelines. Just a few examples of the diverse and worthwhile activities of America's Sweethearts include nationally televised halftime shows, "Dallas Cowboys Cheerleaders Making the Team" on Country Music Television (CMT), annual clinics, camps and competitions for kids, hundreds of personal appearances and performances all across the country, personal visits with patients and residents of children's hospitals, veteran's hospitals and nursing homes and more USO overseas trips in support of America's soldiers, sailors, airmen, Marines and guardsmen than any other entertainers over the last quarter of a century! TIGI Bed Head is a leader in the beauty and hair care industry, representing three generations of artistic talent, creative vision and innovative products. What began in 1963 as a suburban London salon run by four Italian brothers has become a global empire. Shaped by the vision of the Mascolo family, the Texas based organization is committed to developing and distributing TIGI® products. Under the TIGI umbrella, six hair care lines exist. Bed Head®, Catwalk®, S-factor�, B for Men® by Bed Head®, Bed Head® Make-Up and Body� by Bed Head® offer a wide range of products to fit every lifestyle. TIGI Bed Head carries two tool lines called Hardcore® and Hardcore® Professional� including tools that cater to stylists and consumers. TIGI Bed Head continues to be on the cutting edge of product development and their unique assortments of products are specifically designed to allow consumers flexibility and opportunity to personalize their own style. The revolutionary packaging, formulations, tools and accessories have elevated the brand to a level of recognition that is revered throughout the beauty industry. "TIGI Bed Head strives to exceed expectations and make a statement while doing it," said Bruno Mascolo, Chairman and CEO of TIGI® Global. "We stay true to our image and provide products for a way of life. Whether you are a punk rock star, a fashionista or sleek and sophisticated, TIGI Bed Head has a product to fit your lifestyle," he added. "TIGI Bed Head is very excited to partner with the world renowned Dallas Cowboys Cheerleaders for the second year in a row. They fit the image of our products with style, sophistication and glamour," added Mascolo. TIGI Bed Head is available at TONI&GUY® and professional salons. For more information on TIGI Bed Head visit www.tigihaircare.com *TIGI and TIGI® Bed Head® are registered trademarks of TIGI Linea, LP. |
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